Fee only financial advisors in San Francisco, California: hourly and flat fee prices

107 registered advisers based in San Francisco offer financial planning for an hourly, fixed or subscription fee, with no commissions.

59 of the 107 fee only firms based in San Francisco publish dollar fees. Their median hourly rate is $325 and their median flat or project fee is $6,700. Updated October 2026.

What advisors in San Francisco charge, from their filed brochures
FeeMedianMiddle half of firmsFirms with a published fee
Hourly rate$325/hr$250⁠-⁠$450/hr36 firms
Flat or project fee$6,700$3,250⁠-⁠$12,50036 firms
Annual retainer$5,050/yr$1,800⁠-⁠$10,000/yr12 firms
Data as of October 2026. Each firm counts once, at the midpoint of the range it publishes. How we calculate this

Fee only advisors in San Francisco and their published fees

59 firms with published fees

FirmHourly rateFlat or project feeOngoing fee
Amoretti Capital Management$450/hrNot publishedNot published
Applied AdvisorNo AUM fee$285/hr$285Not published
Benningfield Financial Advisors, LLC$375/hrNot published$7,500/qtr
Berkeley Investment AdvisorsNot publishedNot published$6,000/yr
BPM Wealth Advisors, LLCNot published$250⁠-⁠$50,000Not published
Bridgelane Financial$500/hr$5,000⁠-⁠$20,000$400⁠-⁠$2,000/mo
Brio Financial GroupNot published$25,000Not published
Camelotta Advisors$610/hr$1,500⁠-⁠$20,000Not published
Candent Capital, LLC$500/hr$3,800⁠-⁠$10,000Not published
Catton Capital Partners, LLC$150⁠-⁠$250/hr$750⁠-⁠$10,000Not published
CentoicNo AUM feeNot publishedNot published$50⁠-⁠$500/yr
Chequers Financial Management LLC$750⁠-⁠$1,250/hrNot publishedNot published
Citrine CapitalNot published$7,000⁠-⁠$90,000Not published
Clarity FinancialNo AUM fee$350/hr$5,250⁠-⁠$7,500Not published
Corcovado Investment Advisors, LLC$350/hrNot publishedNot published
Envision Financial Planning$200/hr$2,500⁠-⁠$10,000$350⁠-⁠$1,000/mo
Financial ZenNot published$1,000⁠-⁠$15,000Not published
Fire Capital Management, LLCNot published$250Not published
Forest Hill Financial Advisory Group LLC$150/hr$1,500⁠-⁠$5,000Not published
Garhwal, Chan & Williams Inc.Not published$2,500⁠-⁠$10,000Not published
Green Ocean Global Advisors LLC$250/hr$500Not published
Hanke & Apolonio Wealth Advisors LLC$350/hr$1,500⁠-⁠$6,000Not published
Harrison Lazarus Advisors, Inc.$900/hrNot publishedNot published
Hawk Advisory LLC$250/hr$10,000$290⁠-⁠$850/mo
Insight Personal Finance$375⁠-⁠$550/hr$3,000⁠-⁠$12,000$50⁠-⁠$500/mo
Intelligent Investor Financial Planning, LLCNot publishedNot published$500⁠-⁠$2,500/yr
John Friedman Financial$450⁠-⁠$600/hr$3,500⁠-⁠$16,000Not published
Joyner Financial Planning LLCNo AUM fee$150/hr$2,500Not published
KB Financial Advisors LLCNot published$4,000$8,000/yr
Leppla Capital Management LLC$250⁠-⁠$450/hr$3,000⁠-⁠$10,000Not published
Midas Capital Management$300/hrNot publishedNot published
Mission Creek Capital Partners, Inc.$250⁠-⁠$350/hrNot published$750/qtr
MKG Capital Management, LLC$280/hrNot publishedNot published
Moment Partners, LLCNot published$2,000⁠-⁠$50,000Not published
Monroe Wealth Management LLCNot publishedNot published$10,000/yr
Nasira FinancialNo AUM fee$295/hrNot published$2,100/yr
NWK GroupNot published$500⁠-⁠$2,500Not published
One Wealth Advisors, LLCNot published$1,000⁠-⁠$50,000Not published
Onus Observer LLC$250/hr$25,000Not published
Optimo Capital$325⁠-⁠$425/hrNot publishedNot published
Perigon Wealth Management, LLCNot published$1,000⁠-⁠$15,000Not published
Pixel Financial Planning$300/hr$5,000⁠-⁠$10,000$1,500⁠-⁠$3,000/qtr
Prospettiva FinancialNot published$10,000⁠-⁠$20,000Not published
Rapport Financial, LLC$400/hr$5,000⁠-⁠$20,000Not published
Rubric Advisors LLC$250/hrNot published$2,500⁠-⁠$25,000/yr
Savi FinanceNo AUM fee$375/hrNot published$250⁠-⁠$1,000/mo
SDM Advisors, LLCNo AUM fee$200⁠-⁠$500/hrNot published$1,200⁠-⁠$10,000/yr
Simplify Financial PlanningNo AUM feeNot published$1,250⁠-⁠$3,000Not published
Skylark Wealth, LLC$250/hr$2,000$1,500/qtr
Slipstream Wealth Planning LLCNot publishedNot published$3,000⁠-⁠$6,000/yr
Sutro Advisors$200/hrNot published$100/mo
True Root Financial$100⁠-⁠$500/hr$1,000⁠-⁠$6,000Not published
Uprise Advisers LLCNo AUM feeNot publishedNot published$1,800/yr
Vernal Point Advisors, LLC$250⁠-⁠$1,000/hrNot publishedNot published
Wata Capital LLCNot published$1,000⁠-⁠$4,000Not published
Waypoint WestNot published$1⁠-⁠$20,000Not published
We Financial GroupNot published$400Not published
Wealth Script AdvisorsNot publishedNot published$15,000/yr
Woven Prosperity$200⁠-⁠$350/hrNot publishedNot published
Other registered firms that don't publish dollar fees (48)

Their current brochure explains how they charge, but not how much. Ask them for a fee schedule.

See all fee only advisors in California