Clarity Financial fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed January 25, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$350/hr

“In the event of early termination, the client will be billed for the hours worked at a rate of $350.00 per hour.”

Flat or project fee

$5,250⁠-⁠$7,500

“The fixed fee can range between $5,250.00 and $7,500.00.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Clarity Financial bills

Payment and refund terms, quoted from the fee section of the brochure.

• “The fee is negotiable at the sole discretion of Heather Liston.”
• “However, Clarity Financial will not bill an amount above $500.00 more than 6 months in advance.”
• “If the initial deposit is greater than the amount billed, then the client will be refunded the difference.”

How Clarity Financial’s fees compare

• Its hourly rate of $350 is above the California median of $300. 58% of the 932 other California planners that publish an hourly rate charge less.
• 18 of the 35 other planners in San Francisco that publish an hourly rate charge less.
• Its flat or project fee of $5,250-$7,500 is above the California median of $5,000. 67% of the 796 other California planners that publish a flat or project fee charge less.
• 16 of the 35 other planners in San Francisco that publish a flat or project fee charge less.
• It doesn't charge a percentage of the assets it manages, so its fee won't grow with your portfolio.

About Clarity Financial

• Solo practice: one person runs the firm, so you work directly with the planner.
• Credentials named in the brochure: CFP® and EA.
• Registered as an adviser: 2022 (4 years).

Planning areas mentioned in the brochure

• Retirement planning
• Tax planning
• Estate planning
• Business owners
• Equity compensation
• Cash flow and budgeting
• Charitable giving

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees

Charges a % of assets

No

Clients

105

Employees

1

Works with

Individuals and high net worth individuals

Services reported to regulators

Financial planning

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

321702

Website

clarityfinancialca.com (opens in new tab)

Phone

(415) 867-8703

Other planners in San Francisco that publish fees

• Amoretti Capital ManagementSan Francisco$450/hr
• Applied AdvisorSan Francisco$285/hr, $285
• Benningfield Financial Advisors, LLCSan Francisco$375/hr, $7,500/qtr
• Berkeley Investment AdvisorsSan Francisco$6,000/yr
• BPM Wealth Advisors, LLCSan Francisco$250⁠-⁠$50,000
• Bridgelane FinancialSan Francisco$500/hr, $5,000⁠-⁠$20,000

Compare all 107 planners in San Francisco