Hurlow Wealth Management Group, Inc. fees and pricing

Financial planner in Bloomington, Indiana. Registered with the SEC.

According to its Form ADV Part 2A brochure dated March 18, 2026, Hurlow Wealth Management Group, Inc. charges $350 an hour and a flat or project fee of $1,000⁠-⁠$20,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 18, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$350/hr
“Flat fees are up to $15,000 and the maximum hourly fee to be charged will not exceed $350.”
Flat or project fee
$1,000⁠-⁠$20,000
“Our flat fees generally range from $1,000 to $20,000, however, the fee may exceed our general range on a case-by-case basis.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Hurlow Wealth Management Group, Inc. bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Fees are negotiable and will be deducted from client account(s).”
  • “Annualized fees are billed on a pro-rata basis monthly in advance based on the value of the account(s) on the last day of the previous month.”
  • “Fees are negotiable and will be deducted from Client account(s) by HWMG.”

How Hurlow Wealth Management Group, Inc.’s fees compare

  • Its hourly rate of $350 is above the Indiana median of $250. 80% of the 119 other Indiana planners that publish an hourly rate charge less.
  • 2 of the 2 other planners in Bloomington that publish an hourly rate charge less.
  • Its flat or project fee of $1,000-$20,000 spans the Indiana median of $5,000. 86% of the 84 other Indiana planners that publish a flat or project fee charge less.
  • 2 of the 2 other planners in Bloomington that publish a flat or project fee charge less.

About Hurlow Wealth Management Group, Inc.

“Our firm provides a variety of standalone financial planning and consulting services to clients for the management of financial resources based upon an analysis of current situation, goals, and objectives.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Firm size: 16 employees.
  • Registered as an adviser: 2016 (10 years).

Planning areas mentioned in the brochure

  • Retirement planning
  • Tax planning
  • Estate planning
  • College planning
  • Insurance analysis
  • Charitable giving

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1% a year
Clients
477
Employees
16
Works with
Individuals, high net worth individuals, pension and profit sharing plans, charities, and businesses
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other advisers
Assets managed
$794,361,686
Registered with
U.S. Securities and Exchange Commission
Disciplinary disclosures
None reported
SEC CRD number
282587
Website
hurlowwealth.com (opens in new tab)
Phone
(812) 333-4726

Can advise clients in 11 states: Arizona, California, Colorado, Florida, Illinois, Indiana, Michigan, New York, Pennsylvania, Texas, Wisconsin

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