Financial Alternatives, Inc. fees and pricing

Financial planner in La Jolla, California. Registered with the SEC.

According to its Form ADV Part 2A brochure dated March 13, 2026, Financial Alternatives, Inc. charges $300 an hour for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 13, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate: $300/hr; “Registrant’s wealth advisory and consulting fees are negotiable, but generally are assessed at a $300 hourly rate or flat fee basis, depending upon the complexity, level, and scope of the service(s) required and the professional(s) rendering the service(s).”

Payment and refund terms, quoted from the fee section of the brochure.

“In the limited event that the Registrant bills the client directly, payment is due upon receipt of the Registrant’s invoice.”
“Depending on the client relationship and the structure of the accounts under management, the Registrant may, at its discretion and where appropriate, allocate the deduction of advisory fees among a client’s accounts on other than a strictly pro-rata basis.”
“Upon termination, the Registrant shall refund the prorated portion of the advance advisory fee paid based upon the number of days remaining in the billing quarter, or another agreed upon method/amount.”

Its hourly rate of $300 matches the California median of $300. 41% of the 932 other California planners that publish an hourly rate charge less.
3 of the 7 other planners in La Jolla that publish an hourly rate charge less.

“The client can determine to engage the Registrant to provide discretionary investment advisory services on a fee-only basis.”

From the firm's description of its advisory business in its Form ADV brochure.

How the firm is paid: Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets: Yes
Highest asset based fee in brochure: 1% a year
Clients: 269
Employees: 13
Works with: Individuals, high net worth individuals, and charities
Services reported to regulators: Financial planning, portfolio management for individuals and small businesses, and selecting other advisers
Assets managed: $614,784,199
Registered with: U.S. Securities and Exchange Commission
Disciplinary disclosures: None reported
SEC CRD number: 108245
Website: twitter.com/falternatives (opens in new tab)
Phone: (858) 459-8289

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