Prudent Investor Advisors, LLC fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 26, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$200⁠-⁠$300/hr

“Financial planning fees are negotiable but generally fees are charged at the rate of $200 to $300 an hour or for a fixed fee that generally ranges from $1,000 to $25,000.”

Flat or project fee

$1,000

“The advisor has instituted a one-time plan implementation fee that is $1,000 or less depending on the individual circumstances of the engagement.”

Annual fee

$1,000⁠-⁠$5,000/yr

“The fixed fee is within a range of $1,000 to $5,000 per year, payable quarterly in arrears.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Prudent Investor Advisors, LLC bills

Payment and refund terms, quoted from the fee section of the brochure.

• “They are payable on the first day of the calendar quarter, and are based on an account’s asset value as of the last business day of the prior calendar quarter.”
• “They are payable on the first day of the calendar quarter or month and are based on the account’s asset value as of the last business day of the prior calendar quarter or month.”
• “The implementation fee is due and payable immediately.”

How Prudent Investor Advisors, LLC’s fees compare

• Its hourly rate of $200-$300 is below the California median of $300. 19% of the 932 other California planners that publish an hourly rate charge less.
• 2 of the 5 other planners in Folsom that publish an hourly rate charge less.
• Its flat or project fee of $1,000 is below the California median of $5,000. 9% of the 796 other California planners that publish a flat or project fee charge less.
• 1 of the 4 other planners in Folsom that publish a flat or project fee charge less.
• Its annual fee of $1,000-$5,000 is below the California median of $6,250. 22% of the 224 other California planners that publish an annual fee charge less.
• None of the 2 other planners in Folsom that publish an annual fee charge less.

About Prudent Investor Advisors, LLC

• Firm size: 4 employees.
• Registered as an adviser: 2004 (22 years).

Planning areas mentioned in the brochure

• Military and veterans

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

0.95% a year

Clients

179

Employees

4

Works with

Individuals, high net worth individuals, pooled investment vehicles, pension and profit sharing plans, charities, state and local governments, and businesses

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, and pension consulting

Assets managed

$1,302,177,184

Registered with

U.S. Securities and Exchange Commission

Disciplinary disclosures

None reported

SEC CRD number

121922

Website

prudentllc.com (opens in new tab)

Phone

(866) 446-1848

Can advise clients in 5 states: Arizona, California, Michigan, Texas, Utah

Other planners in Folsom that publish fees

• Corley Investment ManagementFolsom$500⁠-⁠$750/hr, $1,000⁠-⁠$20,000
• Gasber Financial Advisors, IncFolsom$75⁠-⁠$350/hr, $2,000⁠-⁠$5,000
• Legacy Builders Financial, LLCFolsom$600⁠-⁠$800, $250/mo
• Planned Solutions, Inc.Folsom$100⁠-⁠$250/hr
• Shariawiz AdvisoryFolsom$500/hr
• T. Sharp Wealth ManagementFolsom$300/hr, $1,000⁠-⁠$4,000

Compare all 8 planners in Folsom