Howe and Rusling, Inc. fees and pricing

Financial planner in Rochester, New York. Registered with the SEC.

According to its Form ADV Part 2A brochure dated July 31, 2026, Howe and Rusling, Inc. charges a quarterly fee of $1,500 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed July 31, 2026. Fees can change, so confirm with the firm before you hire them.

Quarterly fee
$1,500/qtr
“The minimum quarterly fee is $1500 (the fee for a $500,000 portfolio).”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Howe and Rusling, Inc. bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Under certain circumstances, such as multiple relationships within a single family, our fees and minimums may be negotiable.”
  • “At the start of a client’s relationship with us, the client may choose if he/she would like us to send an invoice for our advisory services directly or if he/she would like us to have the fee directly debited from the custodial account.”
  • “Fees are collected quarterly in advance.”

About Howe and Rusling, Inc.

  • Firm size: 26 employees.
  • Registered as an adviser: 1941 (85 years).

Planning areas mentioned in the brochure

  • Retirement planning
  • Estate planning
  • Cash flow and budgeting

Firm details from Form ADV

How the firm is paid
Fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1.2% a year
Minimum
$1,500 minimum fee (stated in brochure)
Clients
1,351
Employees
26
Works with
Individuals, high net worth individuals, charities, insurance companies, and businesses
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, selecting other advisers, newsletters and publications, and other services
Assets managed
$2,435,230,959
Registered with
U.S. Securities and Exchange Commission
Disciplinary disclosures
None reported
SEC CRD number
104627
Website
howeandrusling.com (opens in new tab)
Phone
(585) 325-4140

Can advise clients in 29 states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, North Carolina, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Vermont, Washington, Wisconsin

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