Greater Good Financial fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed January 6, 2026. Fees can change, so confirm with the firm before you hire them.

Flat or project fee

$1,500

“Any interim meetings will be initiated by the client. ➢ Ongoing Comprehensive Financial Planning Only Ongoing Financial Planning consists of an initial charge of $1500 and an ongoing fee that is paid monthly, in arrears, at the rate of $250 per month.”

Monthly fee

$250/mo

From the same sentence as above.

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Greater Good Financial bills

Payment and refund terms, quoted from the fee section of the brochure.

• “The annual fees are negotiable and are prorated and paid in arrears on a monthly basis.”
• “No increase in the annual fee shall be effective without agreement from the Client by signing a new agreement or amendment to their current advisory agreement. 5 Advisory fees are directly debited from Client accounts, or the Client may choose to pay by check.”
• “Accounts initiated or terminated during a calendar month will be charged a prorated fee based on the amount of time remaining in the billing period.”

How Greater Good Financial’s fees compare

• Its flat or project fee of $1,500 is below the Minnesota median of $5,250. 11% of the 108 other Minnesota planners that publish a flat or project fee charge less.

About Greater Good Financial

• Principal: Daniel J. Murphy
• Solo practice: one person runs the firm, so you work directly with the planner.
• Registered as an adviser: 2021 (5 years).

Planning areas mentioned in the brochure

• Retirement planning
• Estate planning
• College planning
• Cash flow and budgeting

Firm details from Form ADV

How the firm is paid

Fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1.25% a year

Clients

66

Employees

1

Works with

Individuals and high net worth individuals

Services reported to regulators

Financial planning and portfolio management for individuals and small businesses

Assets managed

$26,451,000

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

313918

Website

greatergoodfinancial.com (opens in new tab)

Phone

(651) 233-7195

Can advise clients in 3 states: Arizona, California, Minnesota

Other planners in Apple Valley that publish fees

• Efficient Market Investments, LLCApple Valley$290/hr, $4,200/yr
• Mindful Asset PlanningApple Valley$1,500
• 360 FinancialWayzata$325/hr, $600⁠-⁠$20,000
• 7TH ST. FinancialChaska$200/hr
• Abbey StreetEden Prairie$250⁠-⁠$1,000/mo
• Abens Financial Services IncEdina$250/hr, $5,000⁠-⁠$100,000/yr

Compare all 3 planners in Apple Valley