Formula Wealth fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed April 17, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$250/hr

“Financial Planning engagements are offered at an hourly rate of $250 per hour.”

Flat or project fee

$500⁠-⁠$3,600

“The fixed fee can range between $500 and $3,600, depending on complexity and the needs of the client.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Formula Wealth bills

Payment and refund terms, quoted from the fee section of the brochure.

• “Our fees are negotiable, prorated and paid in arrears quarterly.”
• “Fees are directly debited from Client accounts, or the Client may choose to pay by check or electronic funds transfer.”
• “Accounts initiated or terminated during a calendar quarter will be charged a prorated fee based on the amount of time remaining in the billing period.”

How Formula Wealth’s fees compare

• Its hourly rate of $250 matches the Alabama median of $250. 34% of the 41 other Alabama planners that publish an hourly rate charge less.
• 2 of the 2 other planners in Fairhope that publish an hourly rate charge less.
• Its flat or project fee of $500-$3,600 is below the Alabama median of $5,075. 20% of the 35 other Alabama planners that publish a flat or project fee charge less.
• None of the 2 other planners in Fairhope that publish a flat or project fee charge less.

About Formula Wealth

• Principal: Wesley Holmes
• Solo practice: one person runs the firm, so you work directly with the planner.
• Credentials named in the brochure: CFP®.
• Founded: 2020 (6 years).

Planning areas mentioned in the brochure

• Retirement planning
• Estate planning
• College planning
• Cash flow and budgeting

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1% a year

Minimum

$10,000 minimum fee (stated in brochure)

Clients

9

Employees

1

Works with

Individuals and high net worth individuals

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, and selecting other advisers

Assets managed

$42,780,410

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

308923

Website

instagram.com/formulawealth (opens in new tab)

Phone

(901) 262-1281

Can advise clients in 2 states: Alabama, Tennessee

Other planners in Fairhope that publish fees

• Equip Financial PartnersFairhope$500⁠-⁠$50,000, $416⁠-⁠$3,333/mo
• Gulf Coast Financial AdvisorsFairhope$150/hr, $500⁠-⁠$50,000
• Naviant Partners, LLCFairhope$200⁠-⁠$250/hr
• 6TH Street Advisors, LLCDaphne$150/hr, $1,000⁠-⁠$5,000
• Aja Financial LLCOpelika$500⁠-⁠$1,500
• Allysian Wealth PlanningCullman$300/hr, $2,700⁠-⁠$36,000

Compare all 7 planners in Fairhope