Willow Creek Financial fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 13, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$250/hr

“The maximum hourly fee to be charged will not exceed $250.”

Annual fee

$750⁠-⁠$10,000/yr

“Our flat fees range from $750 to $10,000 per year.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Willow Creek Financial bills

Payment and refund terms, quoted from the fee section of the brochure.

• “Our Retirement Plan Consulting services are billed on an hourly or flat annual fee basis.”
• “Clients may be invoiced directly for the fees.”
• “Upon notice of termination pro-rata advisory fees for services rendered to the point of termination will be charged.”

How Willow Creek Financial’s fees compare

• Its hourly rate of $250 is below the California median of $300. 19% of the 932 other California planners that publish an hourly rate charge less.
• 14 of the 73 other planners in San Diego that publish an hourly rate charge less.
• Its annual fee of $750-$10,000 spans the California median of $6,250. 42% of the 224 other California planners that publish an annual fee charge less.
• 8 of the 21 other planners in San Diego that publish an annual fee charge less.

About Willow Creek Financial

• Firm size: 7 employees.
• Registered as an adviser: 2016 (10 years).

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1% a year

Clients

238

Employees

7

Works with

Individuals and high net worth individuals

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other advisers

Assets managed

$528,799,870

Registered with

U.S. Securities and Exchange Commission

Disciplinary disclosures

None reported

SEC CRD number

285670

Website

willowcreekfinancial.com (opens in new tab)

Phone

(858) 634-3232

Can advise clients in 7 states: California, Florida, Louisiana, North Carolina, Nebraska, New Hampshire, Texas

Other planners in San Diego that publish fees

• 401 FinancialSan Diego$250/hr, $500
• 7 Streets Financial, LLCSan Diego$100⁠-⁠$400/hr, Up to $15,000
• Abundance PathwaysSan Diego$75/hr, $2,500
• Ac3 CapitalSan Diego$100/hr, $500⁠-⁠$2,000
• AdviceonlySan Diego$50⁠-⁠$600/hr, Up to $10,000
• Ariston Services Group, LLCSan Diego$250⁠-⁠$350/hr, $500⁠-⁠$25,000

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