PlannerFees

Thinkplansave fees and pricing

Financial planner in Daly City, California. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated January 27, 2026, Thinkplansave charges $325 an hour, a flat or project fee of $6,890, a monthly fee of $150, and a quarterly fee of $600 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed January 27, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$325/hr
“Based Financial Planning - Hourly Fee This Financial Planning fee is set at an hourly rate of $325.00 per hour.”
Flat or project fee
$6,890
“Comprehensive and Ongoing Financial Planning Fee Comprehensive Financial Planning consists of an initial fee of $6,890.”
Monthly fee
$150/mo
“The client will sign an addendum to the existing agreement or enter into a new agreement in order to agree to the new rate. *Legacy clients who engaged TPS prior to January 1, 2024 have an ongoing fee that is paid Monthly, in arrears, for the prior 1 month, at the rate of $150/month.”
Quarterly fee
$600/qtr
“Following the delivery of a financial plan, clients who choose to continue the engagement for ongoing planning and assistance with the implementation of planning recommendations over time, an ongoing fee will apply that is paid Quarterly, in arrears, for the prior 3 months, at the rate of $600/quarter*.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Thinkplansave bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Fees are negotiable at the advisor’s discretion.”
  • “Our billing invoice will indicate the total account value used to calculate the advisory fee.”
  • “Accounts initiated during a calendar quarter will be charged a prorated fee based on the amount of time remaining in the billing period.”

How Thinkplansave’s fees compare

  • Its hourly rate of $325 is above the California median of $300. 56% of the 932 other California planners that publish an hourly rate charge less.
  • Its flat or project fee of $6,890 is above the California median of $5,000. 69% of the 796 other California planners that publish a flat or project fee charge less.

About Thinkplansave

  • Principal: Charles Malsbury
  • Solo practice: one person runs the firm, so you work directly with the planner.
  • Credentials named in the brochure: CFP®.
  • Registered as an adviser: 2016 (10 years).

Planning areas mentioned in the brochure

  • Retirement planning
  • Estate planning
  • College planning
  • Business owners
  • Cash flow and budgeting

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
0.5% a year
Clients
9
Employees
1
Works with
High net worth individuals
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, and selecting other advisers
Assets managed
$15,899,048
Registered with
State securities regulators
Disciplinary disclosures
None reported
SEC CRD number
284754
Website
thinkplansave.com (opens in new tab)
Phone
(415) 846-5670

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Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.