Sierra Financial Planning & Asset Management fees and pricing

Financial planner in Roseville, California. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated March 30, 2026, Sierra Financial Planning & Asset Management charges $250 an hour and an annual fee of $3,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 30, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$250/hr
“Hourly rates are $250 per hour with annual fixed fee engagements range from $3,000 to an amount determined by the nature and complexity of the engagement. 5 Form ADV Part 2A Investment Advisor Brochure Sierra Financial Planning & Asset Management Fees and Compensation For Financial Plans, the client may terminate…”
Annual fee
$3,000/yr

From the same sentence as above.

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Sierra Financial Planning & Asset Management bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Half the fee is payable upon signing the Agreement and the balance upon delivery of the written plan.”
  • “For asset management services fees will be payable quarterly in advance.”
  • “The first payment is due and payable upon execution of the Agreement, Subsequent payments are due and will be assessed on the first day of subsequent 3 month period.”

How Sierra Financial Planning & Asset Management’s fees compare

  • Its hourly rate of $250 is below the California median of $300. 19% of the 932 other California planners that publish an hourly rate charge less.
  • 2 of the 10 other planners in Roseville that publish an hourly rate charge less.
  • Its annual fee of $3,000 is below the California median of $6,250. 22% of the 224 other California planners that publish an annual fee charge less.
  • It doesn't charge a percentage of the assets it manages, so its fee won't grow with your portfolio.

About Sierra Financial Planning & Asset Management

  • Solo practice: one person runs the firm, so you work directly with the planner.
  • Credentials named in the brochure: CFP®.
  • Registered as an adviser: 2003 (23 years).

Firm details from Form ADV

How the firm is paid
Fixed or flat fees
Charges a % of assets
No
Clients
9
Employees
1
Works with
Individuals and high net worth individuals
Services reported to regulators
Financial planning and portfolio management for individuals and small businesses
Assets managed
$25,594,382
Registered with
State securities regulators
Disciplinary disclosures
None reported
SEC CRD number
125451
Website
sfplan.com (opens in new tab)
Phone
(916) 791-1572

Other planners in Roseville that publish fees

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Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.