Sea Financial Hawaii fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed May 7, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$250/hr

“Our hourly rate is $250.”

Flat or project fee

$10,000

“Ongoing Comprehensive Financial Planning SEA collects an initial fee, no greater than $10,000.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Sea Financial Hawaii bills

Payment and refund terms, quoted from the fee section of the brochure.

• “Fees are negotiable and some fees may vary by Client for similar services.”
• “The fee is based on a percentage of assets under management and is negotiable.”
• “Our advisory fee is prorated for any partial billing periods occurring during the engagement, including the initial and terminating billing periods.”

How Sea Financial Hawaii’s fees compare

• Its hourly rate of $250 is below the Hawaii median of $300. 40% of the 15 other Hawaii planners that publish an hourly rate charge less.
• 3 of the 9 other planners in Honolulu that publish an hourly rate charge less.
• Its flat or project fee of $10,000 is above the Hawaii median of $5,238. 77% of the 13 other Hawaii planners that publish a flat or project fee charge less.
• 6 of the 8 other planners in Honolulu that publish a flat or project fee charge less.

About Sea Financial Hawaii

• Principal: Martin Wheeler
• Solo practice: one person runs the firm, so you work directly with the planner.
• Founded: 2009 (17 years).

Planning areas mentioned in the brochure

• Retirement planning
• Estate planning
• Business owners
• Cash flow and budgeting

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1.5% a year

Employees

1

Services reported to regulators

Financial planning and portfolio management for individuals and small businesses

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

340457

Website

seafinancialhawaii.com (opens in new tab)

Phone

(808) 216-4147

Other planners in Honolulu that publish fees

• Andrews Advisory Associates, LLCHonolulu$300/hr, $10,000
• CRL AdvisorsHonolulu$300/hr
• Financial Vision Advisory Services, LLC.Honolulu$175/hr
• Island Wealth ManagementHonolulu$2,000⁠-⁠$20,000
• Jennings Financial Planning, Inc.Honolulu$350/hr, $9,350⁠-⁠$29,000/yr
• Masuda Lehrman WealthHonolulu$300/hr, $4,200⁠-⁠$8,400

Compare all 20 planners in Honolulu