Rock Financial Planning, LLC fees and pricing

Financial planner in Wilmington, North Carolina. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated April 6, 2026, Rock Financial Planning, LLC charges $200 an hour and an annual fee of $5,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed April 6, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$200/hr
“The Firm offers hourly advisory services for limited-scope engagements at a rate of $200 per hour, with a minimum engagement of five hours.”
Annual fee
$5,000/yr
“The Firm also maintains a minimum annual fee of $5,000 for ongoing engagements.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Rock Financial Planning, LLC bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Contributions and withdrawals during the quarter are generally not prorated.”
  • “Annual flat fees are billed monthly in arrears.”
  • “Clients will be invoiced each month for services provided during the prior month.”

How Rock Financial Planning, LLC’s fees compare

  • Its hourly rate of $200 is below the North Carolina median of $300. 12% of the 177 other North Carolina planners that publish an hourly rate charge less.
  • 1 of the 7 other planners in Wilmington that publish an hourly rate charge less.
  • Its annual fee of $5,000 is below the North Carolina median of $6,000. 37% of the 49 other North Carolina planners that publish an annual fee charge less.
  • None of the 2 other planners in Wilmington that publish an annual fee charge less.

About Rock Financial Planning, LLC

“Rock Financial Planning, LLC (“the Firm”) is a fee-only investment adviser that provides ongoing, comprehensive financial planning services. The Firm’s primary service offering is an ongoing, planning-centric advisory relationship in which financial planning serves as the foundation for all client engagements.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Solo practice: one person runs the firm, so you work directly with the planner.
  • Registered as an adviser: 2026.

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
0.6% a year
Minimum
$5,000 minimum fee (stated in brochure)
Employees
1
Services reported to regulators
Financial planning and portfolio management for individuals and small businesses
Registered with
State securities regulators
Disciplinary disclosures
None reported
SEC CRD number
341677
Website
rockfinancialplanning.com (opens in new tab)
Phone
(910) 274-3147

Other planners in Wilmington that publish fees

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