Reel Financial Planning fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 29, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$350/hr

“Our hourly rate is $350.”

Flat or project fee

Up to $2,500

“Ongoing Financial Planning RFP collects an initial fee of $0 - $2,500.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Reel Financial Planning bills

Payment and refund terms, quoted from the fee section of the brochure.

• “Fees are paid monthly in advance, ranging from $0 to $2,000.”
• “Fees are negotiable and the final agreed upon fee will be outlined in your Advisory Contract.”
• “In the event of early termination prior to the initial plan being delivered, fees will be prorated based upon the percentage of the work done up to the date of termination and any unearned fees will be refunded to the Client via the original payment method.”

How Reel Financial Planning’s fees compare

• Its hourly rate of $350 is above the Virginia median of $260. 72% of the 203 other Virginia planners that publish an hourly rate charge less.
• Its flat or project fee of up to $2,500 is below the Virginia median of $4,250. 14% of the 168 other Virginia planners that publish a flat or project fee charge less.
• It doesn't charge a percentage of the assets it manages, so its fee won't grow with your portfolio.

About Reel Financial Planning

• Principal: Daniel Honsberger
• Solo practice: one person runs the firm, so you work directly with the planner.
• Credentials named in the brochure: CPA.
• Registered as an adviser: 2024 (2 years).

Planning areas mentioned in the brochure

• Tax planning
• Estate planning
• Cash flow and budgeting

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees

Charges a % of assets

No

Clients

23

Employees

1

Works with

Individuals and high net worth individuals

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops

Assets managed

$4,799,143

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

333611

Website

reelfp.com (opens in new tab)

Phone

(804) 292-2192

Other planners in Midlothian that publish fees

• Financial Advisors of VirginiaMidlothian$50/hr
• 8TH Street Investments, LLCAlexandria$250⁠-⁠$500/hr, $2,000⁠-⁠$7,000
• Abich Financial Wealth Management, LLCAshburn$350/hr, $20,000
• Acadia Financial Services, LLCFairfax Station$400/hr, $600/yr
• Acorn Financial Advisory Services, Inc.Reston$175⁠-⁠$1,295/hr, $3,750
• Activ8 Family Office LLCMclean$400/hr, $2,500⁠-⁠$100,000

Compare all 435 planners in Virginia