Prudent Investors fees and pricing

Financial planner in Lake Forest, California. Registered with the SEC.

According to its Form ADV Part 2A brochure dated March 30, 2026, Prudent Investors charges $750 an hour for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 30, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$750/hr
“Expert Witness For expert witness services, we charge a fee of $750 per hour.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Prudent Investors bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “The initial fee will be on the market value the date the account was funded, prorated for the number of days in the month that your account is under management.”
  • “At our discretion Prudent Investors will allow advisory fees to be paid by check as indicated in the Management Agreement.”
  • “No pro-rata refunds will be provided for the final month of service through the end of the 30-day notice period.”

How Prudent Investors’ fees compare

  • Its hourly rate of $750 is above the California median of $300. 97% of the 932 other California planners that publish an hourly rate charge less.

About Prudent Investors

  • Principal: Jeremy Lau
  • Firm size: 8 employees.
  • Credentials named in the brochure: CFP® and CFA.
  • Registered as an adviser: 2014 (12 years).

Planning areas mentioned in the brochure

  • Estate planning

Firm details from Form ADV

How the firm is paid
Hourly fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1.4% a year
Clients
670
Employees
8
Works with
Individuals and high net worth individuals
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, newsletters and publications, educational seminars and workshops, and other services
Assets managed
$515,799,473
Registered with
U.S. Securities and Exchange Commission
Disciplinary disclosures
None reported
SEC CRD number
127284
Website
twitter.com/prudent_ria (opens in new tab)
Phone
(760) 597-9255

Can advise clients in 9 states: Arizona, California, Colorado, Hawaii, Idaho, Louisiana, Michigan, Nevada, Utah

Other planners in California that publish fees

Compare all 1,914 planners in California

Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.