Proffitt & Goodson Inc. fees and pricing

Financial planner in Knoxville, Tennessee. Registered with the SEC.

According to its Form ADV Part 2A brochure dated April 15, 2026, Proffitt & Goodson Inc. charges $300⁠-⁠$400 an hour for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed April 15, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate: $300⁠-⁠$400/hr; “The fees for such services are charged on an hourly basis, typically ranging from $300 to $400 per hour, and are negotiated directly with the client.”

Payment and refund terms, quoted from the fee section of the brochure.

“Our fees are assessed quarterly, in advance, at the beginning of each quarter.”
“Clients will be invoiced or have their fees debited from the account in accordance with client authorization.”
“Clients are given an estimate of the time required for the specific services provided and are billed in arrears at the end of each month that services are performed.”

Its hourly rate of $300-$400 is above the Tennessee median of $275. 73% of the 111 other Tennessee planners that publish an hourly rate charge less.
7 of the 12 other planners in Knoxville that publish an hourly rate charge less.

“Often, our financial and wealth planning services can help identify individual objectives, liquidity needs and risk tolerance.”

From the firm's description of its advisory business in its Form ADV brochure.

How the firm is paid: Hourly fees, percentage of assets under management
Charges a % of assets: Yes
Highest asset based fee in brochure: 1% a year
Minimum: No minimum stated in brochure
Clients: 293
Employees: 9
Works with: Individuals, high net worth individuals, and charities
Services reported to regulators: Financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, and pension consulting
Assets managed: $797,724,935
Registered with: U.S. Securities and Exchange Commission
Disciplinary disclosures: None reported
SEC CRD number: 105278
Website: proffittgoodson.com (opens in new tab)
Phone: (865) 584-1850

Can advise clients in 4 states: North Carolina, Tennessee, Texas, Virginia

Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.