Penney Financial fees and pricing
Financial planner in Houston, Texas. Registered with the SEC.
According to its Form ADV Part 2A brochure dated September 24, 2026, Penney Financial charges $450 an hour for financial planning.
Published fees
Quoted from the firm's Form ADV Part 2A brochure, filed September 24, 2026. Fees can change, so confirm with the firm before you hire them.
- Hourly rate
- $450/hr
“Fees for financial planning are determined by either: 1) our hourly fee of $450 multiplied by the estimated time to complete the services; or 2) a flat rate based on the scope and complexity of the advisory services.”
Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)
How Penney Financial bills
Payment and refund terms, quoted from the fee section of the brochure.
- “Discounts may be offered upon occasion and fees are negotiable at our sole discretion.”
- “Financial planning fees will not be collected for services to be performed more than six months in advance.”
- “Fees for our services may be paid by check or credit/debit card.”
How Penney Financial’s fees compare
- Its hourly rate of $450 is above the Texas median of $275. 85% of the 468 other Texas planners that publish an hourly rate charge less.
- 57 of the 67 other planners in Houston that publish an hourly rate charge less.
About Penney Financial
“Initially, we generally provide a Comprehensive Financial Plan to individuals or families for a flat fee.”
- Principal: Cameron J. Penney
- Firm size: 3 employees.
- Credentials named in the brochure: CFP®.
- Meets clients remotely: the brochure mentions virtual or online meetings.
- Registered as an adviser: 2021 (5 years).
Planning areas mentioned in the brochure
- Retirement planning
- Tax planning
- Estate planning
- College planning
- Cash flow and budgeting
Firm details from Form ADV
- How the firm is paid
- Hourly fees, fixed or flat fees, percentage of assets under management
- Charges a % of assets
- Yes
- Highest asset based fee in brochure
- 0.65% a year
- Clients
- 109
- Employees
- 3
- Works with
- Individuals, high net worth individuals, and charities
- Services reported to regulators
- Financial planning and portfolio management for individuals and small businesses
- Assets managed
- $303,508,319
- Registered with
- U.S. Securities and Exchange Commission
- Disciplinary disclosures
- None reported
- SEC CRD number
- 282084
- Phone
- (713) 300-5165
Other planners in Houston that publish fees
- Abundo WealthHouston$199/mo
- Allzen Wealth and Financial ServicesHouston$8,000, $7,125/qtr
- Alteris Capital Partners, LLCHouston$5,000-$25,000
- Analog Capital Ai, LLCHouston$250-$450/hr
- Analog Capital Partners LLCHouston$3,000, $1,188/yr
- Aquinas Advisors, LLCHouston$250/hr, $5,000
Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.