North Financial Advisors fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed February 3, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$375/hr

“For any other type of financial planning services or projects, clients may request North Financial’s services at the rate of $375 per hour, with a minimum charge of $750.”

Flat or project fee

$749

“The fixed fee ranges from $749-2,000, depending on complexity and needs of the client.”

Annual fee

$4,500/yr

“The minimum annual fee in subsequent years is $4,500 for individuals and $6,000 for couples and may be paid monthly ($375 to $500) or quarterly ($1,125 to $1,500) in arrears.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How North Financial Advisors bills

Payment and refund terms, quoted from the fee section of the brochure.

• “An account may be terminated with written notice at least 30 days in advance.”
• “Our fees are negotiable, solely at the discretion of the firm principal based on complexity and needs of the client.”
• “Our fees are negotiable, solely at 11 the discretion of the firm principal based on complexity and needs of the client.”

How North Financial Advisors’ fees compare

• Its hourly rate of $375 is above the California median of $300. 70% of the 932 other California planners that publish an hourly rate charge less.
• 54 of the 73 other planners in San Diego that publish an hourly rate charge less.
• Its flat or project fee of $749 is below the California median of $5,000. 7% of the 796 other California planners that publish a flat or project fee charge less.
• 4 of the 68 other planners in San Diego that publish a flat or project fee charge less.
• Its annual fee of $4,500 is below the California median of $6,250. 32% of the 224 other California planners that publish an annual fee charge less.
• 6 of the 21 other planners in San Diego that publish an annual fee charge less.

About North Financial Advisors

• Principal: Cady North
• Solo practice: one person runs the firm, so you work directly with the planner.
• Credentials named in the brochure: CFP®.
• Registered as an adviser: 2015 (11 years).

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1% a year

Minimum

$4,500 minimum fee (stated in brochure)

Clients

30

Employees

1

Works with

Individuals and high net worth individuals

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, selecting other advisers, and educational seminars and workshops

Assets managed

$41,725,091

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

281795

Website

northfinancialadvisors.com (opens in new tab)

Phone

(929) 266-3757

Can advise clients in 3 states: California, District of Columbia, Virginia

Other planners in San Diego that publish fees

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• Ac3 CapitalSan Diego$100/hr, $500⁠-⁠$2,000
• AdviceonlySan Diego$50⁠-⁠$600/hr, Up to $10,000
• Ariston Services Group, LLCSan Diego$250⁠-⁠$350/hr, $500⁠-⁠$25,000

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