Momentum Financial and Insurance Services LLC fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed September 2, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$300/hr

“Rate = $300 per hour Total Estimated Hours = 5 hours (minimum 5 hours) The fixed financial planning fee of $1,500 is derived from the estimated time required to complete a comprehensive financial plan, calculated as follows:”

Flat or project fee

$1,500

“Services are offered based on a minimum fee of $1,500.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Momentum Financial and Insurance Services LLC bills

Payment and refund terms, quoted from the fee section of the brochure.

• “Fees are billed monthly in arrears and are calculated based on the average daily balance of assets managed during the applicable billing cycle.”
• “For accounts opened or closed mid-billing period, fees will be prorated based on the days services are provided during the given period.”
• “The Client must consent in advance to direct debiting of their investment account.”

How Momentum Financial and Insurance Services LLC’s fees compare

• Its hourly rate of $300 matches the California median of $300. 41% of the 932 other California planners that publish an hourly rate charge less.
• Its flat or project fee of $1,500 is below the California median of $5,000. 13% of the 796 other California planners that publish a flat or project fee charge less.

About Momentum Financial and Insurance Services LLC

• Principal: Merrit Strunk
• Solo practice: one person runs the firm, so you work directly with the planner.
• Founded: 2017 (9 years).

Firm details from Form ADV

How the firm is paid

Fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

2% a year

Minimum

$1,500 minimum fee (stated in brochure)

Clients

91

Employees

1

Works with

Individuals and pension and profit sharing plans

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, selecting other advisers, and educational seminars and workshops

Assets managed

$59,059,093

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

313233

Website

momentumfsgroup.com (opens in new tab)

Phone

(858) 521-9700

Can advise clients in 5 states: Arizona, California, Louisiana, Oregon, Washington

Other planners in Valley Center that publish fees

• Premier Financial Planning, Inc.Valley Center$200/hr, $4,000
• 10/28 Wealth Management LLCOceanside$300/hr, $500⁠-⁠$10,000
• 360DividendsGranite Bay$300/hr, $2,500⁠-⁠$10,000
• 3D Holistic WealthIrvine$300/hr, $1,500⁠-⁠$10,000
• 401 FinancialSan Diego$250/hr, $500
• 5T Wealth, LLCNapa$200⁠-⁠$450/hr

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