Lulla Wealth Financial fees and pricing

Financial planner in Vero Beach, Florida. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated March 27, 2026, Lulla Wealth Financial charges an annual fee of $2,500 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 27, 2026. Fees can change, so confirm with the firm before you hire them.

Annual fee
$2,500/yr
“The minimum annual flat fee a Client may pay for LULLA’s planning services is $2,500, billed on a quarterly basis in arrears.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Lulla Wealth Financial bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Fees for Wealth Management and Planning Services As noted above, clients may be billed for the planning services at either a flat fee or an hourly rate that is negotiated between LULLA and the client.”
  • “For new accounts, the monthly fees are prorated for the initial month and paid at the time management activity begins.”
  • “For new accounts, the quarterly fees are prorated for the initial quarter and paid at the time management activity begins.”

How Lulla Wealth Financial’s fees compare

  • Its annual fee of $2,500 is below the Florida median of $4,800. 30% of the 97 other Florida planners that publish an annual fee charge less.
  • 2 of the 3 other planners in Vero Beach that publish an annual fee charge less.

About Lulla Wealth Financial

  • Solo practice: one person runs the firm, so you work directly with the planner.
  • Registered as an adviser: 2021 (5 years).

Planning areas mentioned in the brochure

  • Retirement planning
  • Estate planning
  • Insurance analysis
  • Cash flow and budgeting

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1.5% a year
Clients
77
Employees
1
Works with
Individuals and high net worth individuals
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, selecting other advisers, and other services
Assets managed
$17,810,368
Registered with
State securities regulators
Disciplinary disclosures
None reported
SEC CRD number
310592
Website
lullafinancial.com (opens in new tab)
Phone
(772) 257-9803

Other planners in Vero Beach that publish fees

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Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.