PlannerFees

Lula Financial fees and pricing

Financial planner in Oakland, California. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated May 28, 2026, Lula Financial charges $100⁠-⁠$500 an hour and a monthly fee of $100⁠-⁠$200 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed May 28, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$100⁠-⁠$500/hr
“Any earned but unpaid fees will be due for work completed up to the date of termination. 5 Hourly Financial Planning Engagements Hourly Financial Planning fee is available for an hourly rate of $100 - $500 per hour.”
Monthly fee
$100⁠-⁠$200/mo
“An Ongoing Planning fee is available for a rate of $100 - $200 per month.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Lula Financial bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “The fee for this service is $2,000 - $3,000 due upon completion of the engagement.”
  • “Fees for this service may be paid by electronic funds transfer or check.”
  • “The fee may be negotiable in certain cases and is due at the completion of the engagement.”

How Lula Financial’s fees compare

  • Its hourly rate of $100-$500 spans the California median of $300. 41% of the 932 other California planners that publish an hourly rate charge less.
  • 5 of the 14 other planners in Oakland that publish an hourly rate charge less.
  • It doesn't charge a percentage of the assets it manages, so its fee won't grow with your portfolio.

About Lula Financial

“We provide financial planning services in the form of a one-time financial plan, hourly financial planning engagements, and ongoing planning and implementation.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Principal: Benjamin Packard
  • Solo practice: one person runs the firm, so you work directly with the planner.
  • Registered as an adviser: 2018 (8 years).

Planning areas mentioned in the brochure

  • Retirement planning
  • Estate planning
  • College planning
  • Business owners
  • Cash flow and budgeting

Firm details from Form ADV

How the firm is paid
Fixed or flat fees, subscription fees
Charges a % of assets
No
Clients
96
Employees
1
Works with
Individuals
Services reported to regulators
Financial planning and portfolio management for individuals and small businesses
Registered with
State securities regulators
Disciplinary disclosures
None reported
SEC CRD number
293538
Phone
(415) 637-5087

Other planners in Oakland that publish fees

Compare all 24 planners in Oakland

Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.