Legacy Financial Group fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 24, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$150⁠-⁠$250/hr

“The Adviser charges clients a range of $150 - $250 an hour for financial planning and consulting services.”

Flat or project fee

$600⁠-⁠$2,000

“Generally, projects fall within a 4-to-8-hour range which is $600-$2000 per engagement.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Legacy Financial Group bills

Payment and refund terms, quoted from the fee section of the brochure.

• “These fees are billed quarterly, in advance, based on daily average balance of the Assets of the previous quarter*.”
• “All fees are negotiable at the Adviser’s discretion.”
• “Any client assets being managed by the Adviser that are held in a qualified retirement account will be billed pursuant to the Client’s standard advisory fee and deducted from the account specified by the Client on the advisory agreement.”

How Legacy Financial Group’s fees compare

• Its hourly rate of $150-$250 is below the Iowa median of $250. 6% of the 47 other Iowa planners that publish an hourly rate charge less.
• None of the 5 other planners in Des Moines that publish an hourly rate charge less.
• Its flat or project fee of $600-$2,000 is below the Iowa median of $3,850. 21% of the 43 other Iowa planners that publish a flat or project fee charge less.
• None of the 4 other planners in Des Moines that publish a flat or project fee charge less.

About Legacy Financial Group

• Firm size: 18 employees.
• Registered as an adviser: 2014 (12 years).

Planning areas mentioned in the brochure

• Divorce
• Cash flow and budgeting
• Charitable giving

Firm details from Form ADV

How the firm is paid

Hourly fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1.5% a year

Clients

1,450

Employees

18

Works with

Individuals, high net worth individuals, and businesses

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, selecting other advisers, and educational seminars and workshops

Assets managed

$1,007,573,360

Registered with

U.S. Securities and Exchange Commission

Disciplinary disclosures

None reported

SEC CRD number

154927

Website

williamelson.com (opens in new tab)

Phone

(515) 255-3306

Can advise clients in 18 states: Arizona, California, Colorado, Florida, Iowa, Illinois, Kansas, Louisiana, Minnesota, Missouri, North Carolina, Nebraska, New Hampshire, Oregon, Texas, Virginia, Washington, Wisconsin

Other planners in Des Moines that publish fees

• Blackoak Advisors LLCDes Moines$500⁠-⁠$600/hr
• LW Advisors, L.L.C.Des Moines$300/hr, $300⁠-⁠$10,000
• Taber Asset Management L.L.C.Des Moines$300/hr, $3,500
• Teacher WealthDes Moines$250⁠-⁠$300/hr, $500⁠-⁠$5,000
• Weiss Financial Group, LLCDes Moines$400/hr, $1,000⁠-⁠$5,000

Compare all 9 planners in Des Moines