Howard Financial Services, LTD. fees and pricing

Financial planner in Dallas, Texas. Registered with the SEC.

According to its Form ADV Part 2A brochure dated March 30, 2026, Howard Financial Services, LTD. charges $500 an hour and a flat or project fee of $7,500 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 30, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$500/hr
“In some situations, we charge fees at an hourly rate of $500 which are billed monthly or quarterly, in arrears. 2 Client relationships initiated or terminated between billing periods will be charged a prorated fee based on the number of days transpired in the period”
Flat or project fee
$7,500
“The minimum fee for a financial plan is $7,500, but not to exceed $75,000.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Howard Financial Services, LTD. bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “In most cases, advisory fees are charged as a percentage of assets under management, and are calculated and paid quarterly, in arrears, based on the average daily balance of all billable assets in a client’s account(s) during the applicable calendar quarter.”
  • “In certain circumstances, fees may instead be billed directly to the client.”
  • “Account(s) initiated or terminated during a calendar quarter will be charged a prorated advisory fee, based on the number of days remaining in the calendar quarter.”

How Howard Financial Services, LTD.’s fees compare

  • Its hourly rate of $500 is above the Texas median of $275. 87% of the 468 other Texas planners that publish an hourly rate charge less.
  • 51 of the 56 other planners in Dallas that publish an hourly rate charge less.
  • Its flat or project fee of $7,500 is above the Texas median of $3,850. 74% of the 401 other Texas planners that publish a flat or project fee charge less.
  • 32 of the 51 other planners in Dallas that publish a flat or project fee charge less.

About Howard Financial Services, LTD.

“We provide personalized investment management and financial planning services to high-net-worth individuals, individuals, trusts, estates, charitable organizations, small businesses, and pooled investment vehicles.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Firm size: 24 employees.
  • Registered as an adviser: 1994 (32 years).

Planning areas mentioned in the brochure

  • Retirement planning
  • Tax planning
  • College planning
  • Business owners

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1% a year
Minimum
$7,500 minimum fee (stated in brochure)
Clients
410
Employees
24
Works with
Individuals, high net worth individuals, pooled investment vehicles, charities, and businesses
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutions, and selecting other advisers
Assets managed
$1,401,802,140
Registered with
U.S. Securities and Exchange Commission
Disciplinary disclosures
None reported
SEC CRD number
107978
Website
hfs-wm.com (opens in new tab)
Phone
(214) 346-0785

Can advise clients in 6 states: California, Colorado, Louisiana, North Carolina, New York, Texas

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