Heartwood Financial Services fees and pricing

Firm size: 2 employees.
Registered as an adviser: 2012 (14 years).

Financial planner in Sanford, Florida. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated January 28, 2026, Heartwood Financial Services charges $200 an hour for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed January 28, 2026. Fees can change, so confirm with the firm before you hire them.

Payment and refund terms, quoted from the fee section of the brochure.

“Fees are paid quarterly in arrears, and clients may terminate their contracts with ten days’ written notice.”
“Because fees are charged in arrears, no refund policy is 3 necessary.”
“The fees are negotiable and the final fee schedule will be attached as Exhibit II of the Financial Planning Agreement.”

Its hourly rate of $200 is below the Florida median of $288. 14% of the 372 other Florida planners that publish an hourly rate charge less.

How the firm is paid: Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets: Yes
Highest asset based fee in brochure: 1.25% a year
Clients: 68
Employees: 2
Works with: Individuals and high net worth individuals
Services reported to regulators: Financial planning, portfolio management for individuals and small businesses, and other services
Assets managed: $83,081,895
Registered with: State securities regulators
Disciplinary disclosures: None reported
SEC CRD number: 161998
Website: youtube.com/channel/UCEdBDmFztcF0G_-nMxTRDKA?view_as=subscriber (opens in new tab)
Phone: (407) 878-7275

Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.