Guiding Financial, LLC fees and pricing

Financial planner in Eugene, Oregon. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated March 22, 2026, Guiding Financial, LLC charges $200⁠-⁠$250 an hour and a flat or project fee of $3,000⁠-⁠$6,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 22, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$200⁠-⁠$250/hr
“The hourly rate is $200- $250 per hour.”
Flat or project fee
$3,000⁠-⁠$6,000
“​ ​Method of Compensation and Fee Schedule​ ​ oundation Financial Planning​ F ​Fees for Foundation Financial Planning are $3,000-$6,000, paid over a 5 month period in advance or in​ ​monthly installments upon execution of the agreement.​ ​Financial Planning, Coaching, and Counseling Fees​ ​ ees for Annual…”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Guiding Financial, LLC’s fees compare

  • Its hourly rate of $200-$250 is below the Oregon median of $250. 24% of the 123 other Oregon planners that publish an hourly rate charge less.
  • 3 of the 5 other planners in Eugene that publish an hourly rate charge less.
  • Its flat or project fee of $3,000-$6,000 spans the Oregon median of $4,000. 54% of the 92 other Oregon planners that publish a flat or project fee charge less.
  • 3 of the 5 other planners in Eugene that publish a flat or project fee charge less.

About Guiding Financial, LLC

“We primarily focus on financial planning, counseling, and/or coaching during a five​ ​month program.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Credentials named in the brochure: CFP®.
  • Founded: 2014 (12 years).

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Clients
5
Works with
Individuals
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, and other services
Assets managed
$1,984,500
Registered with
State securities regulators
Disciplinary disclosures
None reported
SEC CRD number
175119
Website
guidingfinancial.com (opens in new tab)
Phone
(541) 357-9306

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