Gray Financial Planning LLC fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 10, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$195/hr

“Fees for these services are $195 per hour.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Gray Financial Planning LLC bills

Payment and refund terms, quoted from the fee section of the brochure.

• “You will be billed for the actual time spent by our firm, assessed in 30‐minute increments, and a partial increment will be treated as a whole.”
• “Fees for these services are negotiable at the discretion of our firm principal and comparable services may potentially be provided elsewhere for a lower fee.”
• “You will be directly invoiced for our financial planning and investment consulting services, whether the engagement involves hourly or fixed fee assessments.”

How Gray Financial Planning LLC’s fees compare

• Its hourly rate of $195 is below the Texas median of $275. 14% of the 468 other Texas planners that publish an hourly rate charge less.
• 1 of the 9 other planners in Mckinney that publish an hourly rate charge less.

About Gray Financial Planning LLC

• Solo practice: one person runs the firm, so you work directly with the planner.
• Credentials named in the brochure: CFP®.
• Registered as an adviser: 2011 (15 years).

Planning areas mentioned in the brochure

• Retirement planning
• College planning
• Insurance analysis
• Cash flow and budgeting

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1% a year

Clients

15

Employees

1

Works with

Individuals and high net worth individuals

Services reported to regulators

Financial planning and portfolio management for individuals and small businesses

Assets managed

$5,571,454

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

157583

Website

grayfinancial.net (opens in new tab)

Phone

(469) 422-6082

Can advise clients in 2 states: Arkansas, Texas

Other planners in Mckinney that publish fees

• Align Financial Advisors, LLCMckinney$250/hr, $10,000
• Ataroke WealthMckinney$300/hr, $250⁠-⁠$20,000
• Cardinal Wealth Management LLCMckinney$200/hr, $150⁠-⁠$450/mo
• Concap LLCMckinney$1,800
• Corus Family Wealth Advisors, Inc.Mckinney$150/hr
• Financial EmpowermentMckinney$500/hr, $1,500⁠-⁠$12,500

Compare all 20 planners in Mckinney