FWJ Planning LLC fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed January 27, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$250/hr

“Financial Planning engagements are offered at an hourly rate of $250.00 with a 3-hour minimum for a fixed-scope engagement.”

Flat or project fee

$4,000⁠-⁠$6,000

“The fee for development of a comprehensive financial plan will range from $4000 to $6000, negotiable, depending on complexity of the Client’s financial situation.”

Monthly fee

$100⁠-⁠$175/mo

“Monthly Fee – billed in advance $175 $125 $100 Check-Ins are only available to clients with a One-Time Comprehensive Plan Check-in fees are billed in advance of the preferred periodic interval.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How FWJ Planning LLC bills

Payment and refund terms, quoted from the fee section of the brochure.

• “At no point, the upfront portion of the fee will not be paid more than 3 months in advance.”
• “Clients who’ve received a One-Time Comprehensive Financial Plan Service have the option to arrange a check-in at periodic intervals, either monthly, quarterly, or semi-annually.”
• “Check-In involves addressing client concerns, revising plan assumptions and working through plan implementation.”

How FWJ Planning LLC’s fees compare

• Its hourly rate of $250 is below the North Carolina median of $300. 22% of the 177 other North Carolina planners that publish an hourly rate charge less.
• 1 of the 3 other planners in Apex that publish an hourly rate charge less.
• Its flat or project fee of $4,000-$6,000 spans the North Carolina median of $4,800. 51% of the 172 other North Carolina planners that publish a flat or project fee charge less.
• 2 of the 2 other planners in Apex that publish a flat or project fee charge less.
• It doesn't charge a percentage of the assets it manages, so its fee won't grow with your portfolio.

About FWJ Planning LLC

• Principal: Rupa Pereira
• Solo practice: one person runs the firm, so you work directly with the planner.
• Credentials named in the brochure: CFP®.
• Registered as an adviser: 2022 (4 years).

Planning areas mentioned in the brochure

• Retirement planning
• Tax planning
• Estate planning
• College planning
• Business owners
• Cash flow and budgeting

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees

Charges a % of assets

No

Clients

12

Employees

1

Works with

Individuals

Services reported to regulators

Financial planning and other services

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

322852

Website

fwjplanning.com (opens in new tab)

Phone

(910) 275-5936

Other planners in Apex that publish fees

• BSG AdvisersApex$150⁠-⁠$450/hr, $3,000⁠-⁠$6,000
• Capital Financial Advisory Group, LLCApex$500⁠-⁠$1,499
• Hunter Street Investment Advisors LLCApex$150/hr, $1,800/yr
• Taelos Financial Partners LLCApex$250/hr

Compare all 6 planners in Apex