PlannerFees

Clifford Financial Planning, Inc. fees and pricing

Financial planner in Santa Rosa, California. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated March 23, 2026, Clifford Financial Planning, Inc. charges $250 an hour, a flat or project fee of $3,500, and an annual fee of $5,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 23, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$250/hr
“To the extent we are retained to perform other specific services (including for second opinions, specific projects, and expert witness testimony), such services will be charged at an hourly rate of $250, monthly in arrears.”
Flat or project fee
$3,500
“Should you elect to continue the financial planning relationship with Clifford Financial Planning after the first year, the subsequent annual financial planning fee is $3,500 (charged quarterly in advance).”
Annual fee
$5,000/yr
“For clients with particularly complex financial situations or if we are engaged to render additional services, the minimum annual fee may be more than $5,000.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Clifford Financial Planning, Inc. bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Asset Management Services A.​ Fees are negotiable and are not based on a share of capital gains upon or capital appreciation of the funds or any portion of the funds.”
  • “Fees are negotiable, and Clifford Financial Planning reserves the right to offer fee discounts to clients in its sole discretion.”
  • “You will be provided with a fee invoice that identifies the advisory fee, the value of the Account and how the fee was calculated.”

How Clifford Financial Planning, Inc.’s fees compare

  • Its hourly rate of $250 is below the California median of $300. 19% of the 932 other California planners that publish an hourly rate charge less.
  • None of the 6 other planners in Santa Rosa that publish an hourly rate charge less.
  • Its flat or project fee of $3,500 is below the California median of $5,000. 39% of the 796 other California planners that publish a flat or project fee charge less.
  • 1 of the 7 other planners in Santa Rosa that publish a flat or project fee charge less.
  • Its annual fee of $5,000 is below the California median of $6,250. 33% of the 224 other California planners that publish an annual fee charge less.

About Clifford Financial Planning, Inc.

“Clifford Financial Planning will provide ongoing monitoring of the account and will make recommendations for changes based on client’s investment objectives, risk tolerance, and financial situation as well as other factors including financial environment and performance of the holdings in the account.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Firm size: 2 employees.
  • Registered as an adviser: 1998 (28 years).

Planning areas mentioned in the brochure

  • Tax planning
  • Estate planning

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
3% a year
Minimum
$5,000 minimum fee (stated in brochure)
Clients
127
Employees
2
Works with
Individuals and high net worth individuals
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other advisers
Assets managed
$42,859,294
Registered with
State securities regulators
Disciplinary disclosures
None reported
SEC CRD number
112978
Website
cliffordfinancialplanning.com (opens in new tab)
Phone
(707) 526-1203

Other planners in Santa Rosa that publish fees

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