Blue Water Asset Management fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 17, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$165⁠-⁠$275/hr

“Our hourly fees range from $165 - $275 per hour for planning and consulting services, which is negotiable depending on the scope and complexity of the project, your situation, and other factors.”

Flat or project fee

$500⁠-⁠$5,000

“We may charge a fixed fee for financial planning services, which ranges between $500 $5,000.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Blue Water Asset Management bills

Payment and refund terms, quoted from the fee section of the brochure.

• “Our advisory fee is negotiable, depending on individual client circumstances.”
• “For any deposits or withdrawals in excess of $25,000, the client will receive a prorated fee.”
• “If you have pre-paid advisory fees that we have not yet earned, you will receive a prorated refund of those fees.”

How Blue Water Asset Management’s fees compare

• Its hourly rate of $165-$275 spans the Michigan median of $250. 33% of the 170 other Michigan planners that publish an hourly rate charge less.
• 1 of the 9 other planners in Grand Rapids that publish an hourly rate charge less.
• Its flat or project fee of $500-$5,000 spans the Michigan median of $3,250. 40% of the 137 other Michigan planners that publish a flat or project fee charge less.
• 1 of the 9 other planners in Grand Rapids that publish a flat or project fee charge less.

About Blue Water Asset Management

• Firm size: 10 employees.
• Registered as an adviser: 2015 (11 years).

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Clients

916

Employees

10

Works with

Individuals, high net worth individuals, charities, insurance companies, businesses, and other

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other advisers

Assets managed

$428,466,781

Registered with

U.S. Securities and Exchange Commission

Disciplinary disclosures

None reported

SEC CRD number

175362

Website

jaygreer.com (opens in new tab)

Phone

(616) 447-1600

Can advise clients in 9 states: Arizona, California, Florida, Illinois, Michigan, North Carolina, Ohio, Tennessee, Texas

Other planners in Grand Rapids that publish fees

• Advance Wealth Management Service, LLCGrand Rapids$300/hr, $5,000
• Advisory Advocates LLCGrand Rapids$250⁠-⁠$1,500
• Fiduciary Financial AdvisorsGrand Rapids$500/hr, $7,200⁠-⁠$50,000/yr
• Financial Advisory CorporationGrand Rapids$19,000/yr
• Hill Island Financial LLCGrand Rapids$1,500⁠-⁠$15,000, $375⁠-⁠$1,000/mo
• Hundred Financial PlanningGrand Rapids$1,500⁠-⁠$10,000

Compare all 28 planners in Grand Rapids