Behavior Shift fees

Financial planner in Hemet, California. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated March 3, 2026, Behavior Shift (Hemet, CA) charges $200 an hour, a flat or project fee of $2,500⁠-⁠$3,500, and a monthly fee of $250⁠-⁠$500 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 3, 2026. Fees can change.

Hourly rate
$200/hr

Below the California median of $300; 8% of the 524 other planners in California that publish an hourly rate charge less.

“Our hourly rate is $200.”
Flat or project fee
$2,500⁠-$3,500

Below the California median of $5,000; 28% of the 390 other planners in California that publish a flat or project fee charge less.

“Fixed fee rates range between $2,500 to $3,500.”
Monthly fee
$250⁠-$500/mo
“Fees are paid monthly in arrears, ranging from $250 to $500.”

Read by software from the firm's brochure. Check the brochure (PDF) (opens in new tab) before you hire.

Adviser record on IAPD (opens in new tab)

At a glance

Also charges a % of assets
Yes
Minimum
None stated in the brochure
Team size
Solo practice (one employee)
Registered since
2024 (2 years)

How Behavior Shift bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Our advisory fee is prorated for any partial billing periods occurring during the engagement, including the initial and terminating billing periods.”
  • “Fees are negotiable and the final agreed upon fee will be outlined in your Advisory Contract.”

Firm details from Form ADV

How the firm is paid
Hourly fees, flat or fixed fees, monthly planning fees, and a percentage of assets under management
Clients
2
Works with
Individuals
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, and selecting other advisers
Assets managed
$664,290
Registered with
State securities regulators
Disciplinary disclosures
None reported on Form ADV as of March 3, 2026
CRD number
332054 (opens in new tab)
Website
behavior-shift.com (opens in new tab)
Phone
(951) 635-7687

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