Ballaster Financial fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed September 18, 2026. Fees can change, so confirm with the firm before you hire them.

Flat or project fee

$500⁠-⁠$5,000

“The fixed fee can range between $500 and $5,000 or more, and ranges based on complexity (including, but not limited to marital investment account types, tax planning, business ownership, stock compensation, real estate, debt).”

Annual fee

$10,000/yr

“Ongoing Comprehensive Financial Planning 10 Ongoing Financial Planning consists of an annual fee that is paid monthly, in arrears, starting at a rate of $10,000/annum and will vary based on complexity (including but not limited to marital status, debt, real estate, business ownership, employee benefits/stock…”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Ballaster Financial bills

Payment and refund terms, quoted from the fee section of the brochure.

• “Fees for this service may be paid by electronic funds transfer, check, or debited directly from client accounts.”
• “Since fees are paid in arrears, a final prorated bill will be issued upon termination of the engagement.”
• “Fees may be negotiable in some circumstances at our discretion.”

How Ballaster Financial’s fees compare

• Its flat or project fee of $500-$5,000 is below the New Jersey median of $5,000. 29% of the 168 other New Jersey planners that publish a flat or project fee charge less.
• 1 of the 2 other planners in Jersey City that publish a flat or project fee charge less.
• Its annual fee of $10,000 is above the New Jersey median of $6,318. 70% of the 47 other New Jersey planners that publish an annual fee charge less.
• 2 of the 2 other planners in Jersey City that publish an annual fee charge less.

About Ballaster Financial

• Principal: Jay Lee
• Solo practice: one person runs the firm, so you work directly with the planner.
• Credentials named in the brochure: CFP®.
• Registered as an adviser: 2021 (5 years).

Planning areas mentioned in the brochure

• Retirement planning
• College planning
• Cash flow and budgeting

Firm details from Form ADV

How the firm is paid

Fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1% a year

Clients

27

Employees

1

Works with

Individuals and high net worth individuals

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other advisers, and educational seminars and workshops

Assets managed

$21,831,814

Registered with

State securities regulators

Disciplinary disclosures

None reported

SEC CRD number

316668

Website

twitter.com/ballasterfin (opens in new tab)

Phone

(973) 544-8061

Can advise clients in 3 states: California, New Jersey, New York

Other planners in Jersey City that publish fees

• Ahara AdvisorsJersey City$1,000/hr
• Aligning WealthJersey City$250/hr, $2,000⁠-⁠$40,000
• Astra Wealth PartnersJersey City$7,200/yr
• Ciro Capital LLCJersey City$500/hr
• Taurus FinancialJersey City$1,100⁠-⁠$2,000
• Westport AdvisoryJersey City$500/hr

Compare all 8 planners in Jersey City