American Financial Advisors Inc fees and pricing

Financial planner in Winter Park, Florida. Registered with the SEC.

According to its Form ADV Part 2A brochure dated February 10, 2026, American Financial Advisors Inc charges $325 an hour for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed February 10, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$325/hr
“$325/hour for professional services and $175 for staff time The Advisory Agreement terminates upon the delivery of the Plan, analyses and/or recommendations which delivery maybe in writing or verbally in a meeting between you and American Financial.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How American Financial Advisors Inc bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Fees are negotiable and are not based on a share of capital gains upon or capital appreciation of the funds or any portion of the funds.”
  • “Additional assets of $10,000 (based on a lump sum deposit) or more deposited into the Account after it is opened will be charged a pro-rata fee based upon the number of days remaining in the then current calendar quarter.”
  • “Advisory fees will be charged in advance on a calendar quarterly basis.”

How American Financial Advisors Inc’s fees compare

  • Its hourly rate of $325 is above the Florida median of $288. 63% of the 372 other Florida planners that publish an hourly rate charge less.
  • 5 of the 9 other planners in Winter Park that publish an hourly rate charge less.

About American Financial Advisors Inc

“Additionally, American Financial offers financial planning and consulting services.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Firm size: 8 employees.
  • Credentials named in the brochure: CFP® and CFA.
  • Registered as an adviser: 1999 (27 years).

Planning areas mentioned in the brochure

  • College planning

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1.75% a year
Clients
799
Employees
8
Works with
Individuals and high net worth individuals
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops
Assets managed
$1,279,425,880
Registered with
U.S. Securities and Exchange Commission
Disciplinary disclosures
None reported
SEC CRD number
108530
Website
facebook.com/AmFinAdvisors (opens in new tab)
Phone
(407) 207-9006

Can advise clients in 32 states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

Other planners in Winter Park that publish fees

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