Advisory Alpha, LLC fees and pricing

Financial planner in Holland, Michigan. Registered with the SEC.

According to its Form ADV Part 2A brochure dated March 31, 2026, Advisory Alpha, LLC charges $50⁠-⁠$400 an hour for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 31, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate: $50⁠-⁠$400/hr; “Hourly fees are between $50 and $400 per hour while fixed fees are determined on a case-by-case basis, but generally range from $1,000 to $10,000.”

Payment and refund terms, quoted from the fee section of the brochure.

“These fees are negotiable depending on your needs and the complexity of your situation.”
“Generally, asset-based fees are paid quarterly in arrears.”
“However, in some cases fees may be paid quarterly in advance or monthly in arrears.”

Its hourly rate of $50-$400 spans the Michigan median of $250. 34% of the 170 other Michigan planners that publish an hourly rate charge less.
2 of the 7 other planners in Holland that publish an hourly rate charge less.

How the firm is paid: Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets: Yes
Highest asset based fee in brochure: 1.7% a year
Clients: 8,799
Employees: 66
Works with: Individuals, high net worth individuals, pension and profit sharing plans, and other investment advisers
Services reported to regulators: Financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, pension consulting, and educational seminars and workshops
Assets managed: $4,373,624,090
Registered with: U.S. Securities and Exchange Commission
Disciplinary disclosures: None reported
SEC CRD number: 158282
Website: advisoryalpha.com (opens in new tab)
Phone: (866) 530-1400

Is something on this page wrong or out of date? Email corrections@plannerfees.com and PlannerFees will check it against the firm's latest filing.