Acorn Financial Advisory Services, Inc. fees and pricing

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed May 28, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate

$175⁠-⁠$1,295/hr

“Hourly rate for consultations with advisers is $625 - $1,295 and the hourly rate for staff time is $175.”

Flat or project fee

$3,750

“AFAS has a stated firm minimum financial planning fee of $3,750.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Acorn Financial Advisory Services, Inc. bills

Payment and refund terms, quoted from the fee section of the brochure.

• “There is a minimum two-hour charge for all work billed hourly.”
• “Fees are computed and paid in advance quarterly based upon the value of the account at the end of the quarter.”
• “Additional Information Additional deposits of funds and or any other securities into the client’s account will be subject to the same fees, prorated based on the number of days remaining in the quarter.”

How Acorn Financial Advisory Services, Inc.’s fees compare

• Its hourly rate of $175-$1,295 spans the Virginia median of $260. 99% of the 203 other Virginia planners that publish an hourly rate charge less.
• 10 of the 10 other planners in Reston that publish an hourly rate charge less.
• Its flat or project fee of $3,750 is below the Virginia median of $4,250. 46% of the 168 other Virginia planners that publish a flat or project fee charge less.
• 3 of the 6 other planners in Reston that publish a flat or project fee charge less.

About Acorn Financial Advisory Services, Inc.

• Firm size: 11 employees.
• Credentials named in the brochure: CFP®.
• Founded: 1996 (30 years).

Planning areas mentioned in the brochure

• Business owners

Firm details from Form ADV

How the firm is paid

Hourly fees, fixed or flat fees, percentage of assets under management

Charges a % of assets

Yes

Highest asset based fee in brochure

1.7% a year

Clients

2,584

Employees

11

Works with

Individuals, high net worth individuals, and pension and profit sharing plans

Services reported to regulators

Financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, pension consulting, selecting other advisers, educational seminars and workshops, and other services

Assets managed

$1,398,636,857

Registered with

U.S. Securities and Exchange Commission

Disciplinary disclosures

None reported

SEC CRD number

116763

Website

acorn-financial.com (opens in new tab)

Phone

(703) 293-3100

Can advise clients in 29 states: Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Indiana, Louisiana, Massachusetts, Maryland, Maine, Michigan, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia

Other planners in Reston that publish fees

• Brighter Financial Capital Management, LLCReston$150/hr
• Buchanan Wealth ManagementReston$300/hr
• Grey Kirwan FinancialReston$400/hr, $20,000
• Guidepoint Financial PlanningReston$1,000, $300⁠-⁠$600/mo
• Hopwood Financial Services, Inc.Reston$250/hr
• Kaplan Wealth Management, Inc.Reston$150⁠-⁠$250/hr

Compare all 21 planners in Reston