Williams Financial Planning, Inc. fees and pricing

Financial planner in Fort Worth, Texas. Registered with state securities regulators.

According to its Form ADV Part 2A brochure dated March 17, 2026, Williams Financial Planning, Inc. charges $150 an hour and a flat or project fee of $1,500⁠-⁠$15,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 17, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$150/hr
“The negotiated fixed rate for creating client financial plans is between $1,500 and $15,000. 4 Hourly Fees The negotiated hourly fee for these services is $150.”
Flat or project fee
$1,500⁠-⁠$15,000

From the same sentence as above.

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Williams Financial Planning, Inc. bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “These fees are generally negotiable and the final fee schedule is attached as Exhibit II of the Investment Advisory Contract.”
  • “Clients may terminate the agreement without penalty for a full refund of WFPI's fees within five business days of signing the Investment Advisory Contract.”
  • “Clients may terminate the agreement without penalty, for full refund of WFPI’s fees, within five business days of signing the Financial Planning Agreement.”

How Williams Financial Planning, Inc.’s fees compare

  • Its hourly rate of $150 is below the Texas median of $275. 3% of the 468 other Texas planners that publish an hourly rate charge less.
  • None of the 10 other planners in Fort Worth that publish an hourly rate charge less.
  • Its flat or project fee of $1,500-$15,000 spans the Texas median of $3,850. 77% of the 401 other Texas planners that publish a flat or project fee charge less.
  • 8 of the 15 other planners in Fort Worth that publish a flat or project fee charge less.

About Williams Financial Planning, Inc.

  • Solo practice: one person runs the firm, so you work directly with the planner.
  • Registered as an adviser: 2017 (9 years).

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1.25% a year
Clients
84
Employees
1
Works with
Individuals and high net worth individuals
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops
Assets managed
$29,775,030
Registered with
State securities regulators
Disciplinary disclosures
None reported
SEC CRD number
290272
Website
williamsfinancialplanning.com (opens in new tab)
Phone
(817) 381-9371

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