Williams Financial Group fees and pricing

Financial planner in Mobile, Alabama. Registered with the SEC.

According to its Form ADV Part 2A brochure dated March 17, 2026, Williams Financial Group charges $150⁠-⁠$350 an hour, a flat or project fee of $1,500⁠-⁠$50,000, and an annual fee of $3,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed March 17, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$150⁠-⁠$350/hr
“Financial Planning/Consulting Services Hourly fees range from $150-$350 per hour, and fixed fee services range from $1,500 to $50,000.”
Flat or project fee
$1,500⁠-⁠$50,000

From the same sentence as above.

Annual fee
$3,000/yr
“The minimum fee is $3,000/yr per household.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Williams Financial Group’s fees compare

  • Its hourly rate of $150-$350 spans the Alabama median of $250. 34% of the 41 other Alabama planners that publish an hourly rate charge less.
  • Its flat or project fee of $1,500-$50,000 spans the Alabama median of $5,075. 100% of the 35 other Alabama planners that publish a flat or project fee charge less.
  • Its annual fee of $3,000 is below the Alabama median of $4,000. 38% of the 16 other Alabama planners that publish an annual fee charge less.
  • 1 of the 2 other planners in Mobile that publish an annual fee charge less.

About Williams Financial Group

“General Information WFG Capital Advisors, LLC was formed in 2020 and provides innovative investment management services that include customized investment portfolio management, sub-advisory services, financial planning and financial consulting.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Firm size: 5 employees.
  • Registered as an adviser: 2020 (6 years).

Planning areas mentioned in the brochure

  • Cash flow and budgeting

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Minimum
$3,000 minimum fee (stated in brochure)
Clients
585
Employees
5
Works with
Individuals, high net worth individuals, pension and profit sharing plans, charities, and businesses
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, portfolio management for businesses and institutions, pension consulting, and selecting other advisers
Assets managed
$354,763,277
Registered with
U.S. Securities and Exchange Commission
Disciplinary disclosures
None reported
SEC CRD number
310008
Website
wfgplanning.com (opens in new tab)
Phone
(251) 473-2120

Can advise clients in 8 states: Alabama, Florida, Georgia, Louisiana, Michigan, Mississippi, North Carolina, Texas

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