Whelan Financial fees and pricing

Financial planner in Fresno, California. Registered with the SEC.

According to its Form ADV Part 2A brochure dated January 27, 2026, Whelan Financial charges an annual fee of $2,500⁠-⁠$5,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed January 27, 2026. Fees can change, so confirm with the firm before you hire them.

Annual fee
$2,500⁠-⁠$5,000/yr
“An additional annual service fee will be charged as follows: $5,000 per year until the plan has reached $500,000 in assets under management; and $2,500 per year thereafter until the plan has reached $1,000,000 in assets under management.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Whelan Financial bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “Fees may be prorated for partial quarters, including at inception or separation.”
  • “Any fees collected for any period beyond the termination of the contract are refunded to the client on a pro-rata basis.”
  • “Block trading may allow us to execute equity trades in a timelier, more equitable manner, so that the client receives a pro-rata share of the average share price.”

How Whelan Financial’s fees compare

  • Its annual fee of $2,500-$5,000 is below the California median of $6,250. 29% of the 224 other California planners that publish an annual fee charge less.

About Whelan Financial

  • Firm size: 9 employees.
  • Credentials named in the brochure: CFP®.
  • Founded: 1988 (38 years).

Firm details from Form ADV

How the firm is paid
Fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1.5% a year
Clients
470
Employees
9
Works with
Individuals, high net worth individuals, pension and profit sharing plans, charities, and businesses
Services reported to regulators
Financial planning and portfolio management for individuals and small businesses
Assets managed
$781,750,987
Registered with
U.S. Securities and Exchange Commission
Disciplinary disclosures
None reported
SEC CRD number
107227
Website
whelanfinancial.com (opens in new tab)
Phone
(559) 228-8002

Can advise clients in 8 states: California, Idaho, Illinois, Massachusetts, Nevada, Oregon, Texas, Washington

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