Fluent Financial, LLC fees and pricing

Financial planner in Dallas, Texas. Registered with the SEC.

According to its Form ADV Part 2A brochure dated April 29, 2026, Fluent Financial, LLC charges $450 an hour and a flat or project fee of $1,500⁠-⁠$15,000 for financial planning.

Published fees

Quoted from the firm's Form ADV Part 2A brochure, filed April 29, 2026. Fees can change, so confirm with the firm before you hire them.

Hourly rate
$450/hr
“Our hourly fee is $450.”
Flat or project fee
$1,500⁠-⁠$15,000
“Flat fees generally range from $1,500 to $15,000.”

Read the full brochure (PDF) (opens in new tab)SEC adviser record (opens in new tab)

How Fluent Financial, LLC bills

Payment and refund terms, quoted from the fee section of the brochure.

  • “The fees will be charged quarterly in advance and deducted from Plan’s Assets.”
  • “Unless otherwise noted in writing, our firm bills on cash.”
  • “In the event that you wish to terminate our services, we will refund the unearned portion of our advisory fee to you.”

How Fluent Financial, LLC’s fees compare

  • Its hourly rate of $450 is above the Texas median of $275. 85% of the 468 other Texas planners that publish an hourly rate charge less.
  • 48 of the 56 other planners in Dallas that publish an hourly rate charge less.
  • Its flat or project fee of $1,500-$15,000 spans the Texas median of $3,850. 77% of the 401 other Texas planners that publish a flat or project fee charge less.
  • 35 of the 51 other planners in Dallas that publish a flat or project fee charge less.

About Fluent Financial, LLC

“We provide a variety of financial planning and consulting services to individuals, families and other clients regarding the management of their financial resources based upon an analysis of the client’s current situation, goals, and objectives.”
From the firm's description of its advisory business in its Form ADV brochure.
  • Firm size: 9 employees.
  • Registered as an adviser: 2014 (12 years).

Planning areas mentioned in the brochure

  • Retirement planning
  • Tax planning
  • Estate planning
  • College planning
  • Insurance analysis
  • Charitable giving

Firm details from Form ADV

How the firm is paid
Hourly fees, fixed or flat fees, percentage of assets under management
Charges a % of assets
Yes
Highest asset based fee in brochure
1% a year
Clients
251
Employees
9
Works with
Individuals, high net worth individuals, and pension and profit sharing plans
Services reported to regulators
Financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other advisers, and educational seminars and workshops
Assets managed
$329,686,911
Registered with
U.S. Securities and Exchange Commission
Disciplinary disclosures
None reported
SEC CRD number
170041
Website
facebook.com/FluentFinancialDallas (opens in new tab)
Phone
(972) 852-4800

Can advise clients in 3 states: Louisiana, New Mexico, Texas

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